: The Second Coming of Steve Jobs
This is an older book I picked up at a discount store. Somehow I missed it when it was published. As a huge fan of Jobs and Macintosh and Silicon Valley lore, it’s a book I wanted to read. It tells the story of how Steve was kicked out of Apple, founded NeXT and rebuilt Pixar, and how he ended up back at Apple and took it to unprecedented success. All this was written back in 2000 and is, of course, pre-iPod — Apple had their most successful quarter this past Christmas, selling nearly $6 billion worth of iPods and Macs, and making a huge $500+ million profit, and last week’s Disney/Pixar merger just made Jobs a multi-billionaire — so the book is ironic in that Jobs’ turnaround was hardly started! The book uncovers fascinating personal details about Jobs, private conversations, both the Good Steve and the infamous Bad Steve. It’s an amazing portrait of a private public man, a man who is full of seeming controdictions and despite being famous for more than 25 years, is still a mystery to most (even those who know him). This is excellently written and appears balanced, though of course I don’t know the truth more than anyone else. It was fascinating to me that as I was reading about Jobs’ dealing with the Pixar/Disney contracts, Disney and Pixar agreed to a merger. What a huge deal that is! Steve now has a seat on Disney’s board and who knows where that will lead. The three companies — for Apple, as the leading supplier of digital music and video content, is part of the trio — are primed for massive growth. It’s a fascinating time!